Employee engagement is a HUGE issue. But… maybe the problem is we’re focused on the wrong thing. Maybe disengagement is a symptom and we keep trying to fix people rather than addressing the underlying causes. Maybe it’s not as hard as we think. Maybe it’s not even really about engagement.
What if it’s about the employee experience?
Computer programmers place a big emphasis on creating a great user experience. They call it UX and know if the user experience is poor, people will stop being users and go find better software. Marketing and sales folks spend time fretting over the customer experience (aka CX). They know that customers will stop being customers if the experience is too difficult. UX and CX are huge issues and are given considerable attention.
Companies are slowly (oh, so slowly) catching on to the idea that they are competing for candidates. Talented candidates have options…