With the digitization of books, music and movies, there is no doubt that content discovery has changed. The days of browsing your friends’ bookshelves or leafing through CDs has passed. Yet, the iTunes store and other hosts of digital content have done little to support bringing social discovery into the digital age.
This is exactly the experience that Bitcovery founder Raj Lalwani and his team set out to, for lack of a better word, disrupt. In this week’s episode of the The Road To Disrupt series embedded above, we get a close look at the company and its experience taking part in the Startup Battlefield competition at last year’s Disrupt San Francisco conference.
Bitcoveryis a mobile app that quickly enables users to find movies, books, music and even TV content that suits their interest. Quick-sampling within the app enables a more seamless experience than hopping back and…