We know employee engagement has a significant impact on business performance. And now we know that is, in part, due to the link between engagement and customer satisfaction. But HR and marketing leaders are just finding ways to show the connection.
Satisfied and engaged employees provide better service and care to your customers. While your customers know what isn’t working, they often don’t know why. And employees are at a unique vantage point to show HR leaders how their policies, procedures, technologies and platforms are working for them to deliver service to customers.
With the entire buzz around customer success, engagement, advocacy and retention, it’s clear that keeping customers is on top of everyone’s mind. Take a look at employee engagement in your organization — and start measuring culture, not job satisfaction to understand the link to your business objectives.
- Ask questions year-round. Don’t wait for an annual or biannual survey to…